The festival is celebrated on the banks of the Aie River and thus named so. The Aie river is considered to be the mother in the Bodo region. In fact, Aie means ”mother” in the Bodo language. The River starts from the Bhutan Himalayas flowing through the Chirang and Bongaigaon district to finally meet the mighty Brahmaputra. Aie actually is like a mother to the 30000 odd families in Chirang district being inexorably linked with their lives and livelihood. She creates as well as destroys. During the monsoon, the river creates havoc with its flow causing damage to people and properties.